Vizura Labs
About Vizura Labs

About Vizura Labs and Brand MRI

Vizura Labs is the research side of Vizura Studio®, a one-person branding studio for B2B, tech & AI companies, founded by Vedran Obradović in Zagreb, Croatia. Its first tool, Brand MRI, is a free machine readability test that scores how AI assistants read a brand across 34 signals in seven layers and shows what to fix first. Brand OS, the studio's paid flagship, turns those fixes into a working brand system for people and for AI.

Brand MRI is a free 30-second tool for B2B and tech companies that shows how ChatGPT, Claude and Perplexity read your brand, with the 3 fixes that matter most.

Who is behind it

I'm Vedran Obradović, founder of Vizura Studio® and the person who built Brand MRI. I've designed brands for technology companies for 8+ years, across 170+ B2B, tech and AI brand projects. I was a Top 10 Upwork logo and brand identity designer in 2026 and I'm a professional member of HDD, the Croatian Designers Association.

Before the studio I worked inside the companies: Lead Brand Designer at Stepup®, Branding Lead at StratoSync® and Brand Manager at Deepsea Networks. That's where I saw brands break in the handoff between the guidelines and the people, and now the AI tools, who use them every day.

Brand MRI is how I start every Brand OS project. I review the full results myself and nothing is outsourced.

Run a free Brand MRI Book a call with me

What clients say

"We worked with Vedran from Vizura Studio® on the rebrand for ImpactPilot. If you're looking for a real branding specialist for SaaS - he's the real deal. One of the few who actually understands the industry, not just visually but how the brand fits into product, decks, and sales."

Pieter Boon - Founder, ImpactPilot

"Working with Vedran was an absolute pleasure. He designed a logo and full brand guidelines for my AI startup, perfectly capturing the brand identity I was after. He also created a Google Slides template and other branded assets that made our visual identity consistent across all touch points."

Thomas D. - Founder, Flowstead.ai

"Worked with Vizura on the logo and branding guide for my company Recruitsome. Loved working with them on the project. Our assumptions and feedback were challenged in a good way, results were delivered quickly. Looking forward to the continuation of the collaboration with them for related tasks!"

Kevin O. - Founder, Recruitsome

"Outstanding attention to detail. Very creative proposals for our software brand. Vedran was very responsive and turned the project around very quickly. Would highly recommend!"

Morad Askar - Director, EdgeClear

"VERY SMART PROFESIONAL - EXTREMELY TALENTED! I hired Vedran O. for a logo creation. Vedran O. is very fast, creative and friendly."

Pierre Noel - CEO, Deepsea Networks

Reviews and profiles

Press

Contact

Email [email protected] or book a 12 min call. Press and partners: see the brand kit.