0%
of B2B software buyers start research in an AI chatbot more often than in Google. Up from 29% a year earlier.
Machines read your brand before buyers do.
AI now writes your buyers' shortlist, and your team's content. Brand MRI shows how machines read your brand, what they conclude, and whether your brand is ready for AI to build with.
51%of B2B software buyers now start research in an AI chatbot, not Google.G2, The Answer Economy, 2026
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(VZR® Labs - 02)
© The shift
The shortlist is now written by a machine.
Your buyers ask an assistant before they ask you. It answers in two sentences and names two or three companies. If it cannot read your brand, you are not in that sentence.
0%
chose a different vendor than they had planned, because of what an AI chatbot told them.
0%
bought from a vendor they had never heard of before the AI recommended it.
Source: G2, "The Answer Economy: How AI Search Is Rewiring B2B Software Buying", survey of 1,076 B2B software buyers, March 2026.
(VZR® Labs - 03)
© Sound familiar?
Set up your brand once. Never wait on a slow, expensive designer for everyday work again.
- 01A LinkedIn banner took five days and three rounds of feedback.
- 02Every freelancer reads your brand guidelines differently. Or not at all.
- 03Your sales deck looks like five different companies made it.
- 04Proposals and invoices still leave the building in default Word.
- 05AI images look like stock photos of someone else's company.
- 06ChatGPT writes about you in a voice you would never use.
You paid for a brand. You still wait for it.
Brand guidelines were written for designers. Today machines do half the work, and nobody briefed them. I set your brand up so AI can produce what you used to pay designers for, at the level of a senior designer, with safeguards that keep every output on-brand.
See how ready my brand is →
(VZR® Labs - 04)
© Human line vs machine memory
Great design. Zero data.
A machine strips away your colours, your fonts and your photography. What survives is structure: a name, a category, a buyer, proof. Here is the same company, read twice.
Before
"The intelligent platform for modern teams."
- Entity
- Unresolved
- Category
- "platform" (any)
- Buyer
- "modern teams" (anyone)
- Proof
- None found
- Recommend for
- Nothing specific
After Vizura
"Northwind is maintenance planning software for multi-site manufacturers. 140 plants use it to cut unplanned downtime by 31%."
- Entity
- Northwind · Organization
- Category
- Maintenance planning software
- Buyer
- Multi-site manufacturers
- Proof
- 140 plants · -31% downtime
- Recommend for
- "Best maintenance tool for plants"
Illustrative example. Northwind is a fictional company.
(VZR® Labs - 05)
© How a machine reads a brand
Your design never reaches the machine. Your structure does.
-
01
Crawl
A bot requests your pages. It often ignores JavaScript and obeys your robots.txt and firewall, even when you did not mean it to.
-
02
Parse
It throws the design away and keeps text, headings and structured data. What is not in the HTML does not exist.
-
03
Resolve
It decides who you are: one name, one category, one buyer, linked to profiles it already trusts.
-
04
Answer
A buyer asks. It compresses everything it knows into two sentences and picks who to recommend.
Brand MRI scans the seven layers where brands get lost.
Access
Can machines get in? Crawlers, robots.txt, firewalls.
Legibility
Can they read what they find, without running your code?
Identity
Do they know you are one company, with one name?
Clarity
Do they understand what you do and who it is for?
Evidence
Can they trust you enough to cite you?
Signal
Do you speak their native formats?
Brand OS
Can AI tools create with your brand - copy, images, decks, documents - without drifting off-brand?
Scan all seven →
30 seconds. Your score, your gaps, your blueprint.
(VZR® Labs - 06)
© Brand MRI - live scanner
Scan your brand the way a machine does.
Enter your website. Drop in your brand guidelines to test whether AI tools can actually use them. You get a score, what AI concludes about you, the missing pieces of your brand, and the three fixes that matter most.
0%
Contacting your site
(VZR® Labs - 07)
© Brand OS - my flagship service
Brand OS · my flagship service
Your brand, running on AI. Without losing itself.
Every AI tool your team opens starts from a blank prompt. So every post, image, deck and proposal drifts a little further from your brand. I turn your brand into a system machines can read and your team can create with - so every output starts on-brand and stays there.
Get recommended.
ChatGPT, Claude, Perplexity and Gemini describe you correctly, file you in the right category and name you when buyers ask.
Create on-brand, at AI speed.
Copy, images, decks, proposals, invoices and documents made with AI - in your voice, your colours, your rules. Every time.
Brand OS portal
Your whole brand in one living place: logo and type labs, colours, templates, image library, rules and the AI kit. On your domain. Nobody asks for the latest logo again.
AI Context Bundle
Your facts, positioning, voice and banned claims, packaged so any GPT, Claude Project or agent speaks as you from the first prompt.
Custom prompts and workflows
Sales emails, LinkedIn posts, proposals, case studies, RFP answers. Built around your identity system and tested on real inputs.
On-brand image generation
Prompt kits and style references so Midjourney, Firefly or GPT images look like your brand, not like stock.
Ready-to-use templates
Social posts, decks, proposals, invoices, one-pagers. Real editable files, wired to your colours and type.
Brand QA
Paste any copy or drop any visual. It is checked against your rules before it ships - by you, your team or a freelancer.
Strategy and positioning
The one sentence, the audiences, the proof and the messaging everything above runs on. Written for people and for machines.
A website machines recommend
Crawler policy, entity markup, llms.txt, quotable structure and proof pages - so when a buyer asks AI for a company like yours, the answer is you.
See what my brand is missing →The result: your team moves at AI speed, and every output makes your brand stronger instead of weaker. A live Brand OS is the best way to see it. I will walk you through one on a call.
Book a 12-min walkthrough ↗
(VZR® Labs - 08)
© What you get
Top-designer quality. On demand. On brand.
I prepare your brand once, until it is 100% ready for machines. From then on your team uses AI with a dedicated prompt pack for every job you used to brief a designer for. Each one knows your strategy, your identity and your rules.
JobBeforeWith your Brand OS
Image generationStock photos or a shootPrompt packs and style references that produce images in your visual language
Social postsA designer, a copywriter, a weekPost copy and visuals from your templates, in your voice, in minutes
Website copyAn agency brief and three roundsPage copy built on your positioning, readable by people and machines
Sales emailsEveryone writes their own versionDrafts that use approved facts and proof only
Proposals and RFPsCopy-paste from last year's proposalStructured proposals from your fact register, in your layout
Presentations and sales decksA designer for every new deckSlides generated inside your deck system, on grid and on colour
Invoices and documentsDefault Word and ExcelBranded document templates AI fills in correctly
Case studiesNever writtenFrom call notes to publishable case study, with the numbers machines cite
Safeguards built in
Approved facts only. A banned-claims list. Locked colours, type and logo rules. Tone checks. And Brand QA that reviews any copy or visual before it ships. AI does the work. Your brand stays yours.
(VZR® Labs - 09)
© Brand OS packages
Three ways into Brand OS
From scanned to recommended.
The scan shows the gaps. I close them, personally. Every package is built around your brand, your buyers and your proof. Not a template.
A · Optimise
Recommended for you
Machine-Ready
Your brand is right. Now make AI read it, and use it, the right way.
$1,950/Project
10 working days
- Full Brand MRI plus my manual audit of your brand and 10 key pages
- AI Context Bundle: your facts, positioning, voice and rules for any AI tool
- Custom GPT and Claude Project that speak as your brand
- 3 custom workflows, e.g. sales email, LinkedIn post, proposal
- On-brand image prompt kit for Midjourney, Firefly and GPT images
- Website machine layer: crawler policy, entity markup, llms.txt
- Before and after re-scan report
B · Rebuild
Recommended for you
Human + Machine Rebrand
Your business moved on. Your brand has to catch up, for people and for machines.
from$6,950/Project
6 to 8 weeks
- Strategy and positioning built around what buyers ask AI
- New identity: logo, colour, typography, visual system
- Guidelines in two editions: for your team and for machines
- Brand OS portal on your domain: assets, templates, AI kit, brand QA
- Ready-to-use templates: social, decks, proposals, invoices, documents
- Everything in Machine-Ready
C · Operate
Recommended for you
Brand Intelligence
You need AI to say the right thing about you, every month, as the market moves.
$1,450/Month
Minimum 3 months
- Monthly AI answer tracking across ChatGPT, Claude, Perplexity and Gemini
- Share of answer against your top 3 competitors
- New workflows, prompts and templates as your team needs them
- Brand OS portal hosted, updated and extended
- Monthly fix sprint on your site and profiles
- Quarterly strategy session with me
+20
The +20 promise
Machine-Ready clients see their Brand MRI score rise by at least 20 points, or reach 85+. If it does not, I keep working at no extra cost until it does. You give me access, I do the work.
4 Machine-Ready projects per month. I do every one myself. Nothing is outsourced.
(VZR® Labs - 10)
© Why a brand designer
SEO tools check tags. I build brands machines understand.
A tag checker tells you a meta description is missing. It does not tell you that your category is unclear, your buyer is unnamed and your proof is locked in a PDF. Or that your team's AI tools produce off-brand work every day. That is a brand problem. It takes a brand strategist and designer to solve it, without breaking what already works.
- 170+B2B, tech and AI brand projects
- 8+years building brands directly with founders
- HDDProfessional member, Croatian Designers Association
"One of the few who actually understands the industry, not just visually but how the brand fits into product, decks, and sales."
"Our assumptions and feedback were challenged in a good way, results were delivered quickly."
"...perfectly capturing the brand identity I was after... The process was streamlined from start to finish."
Brands I have worked on
- Deepsea Networks
- ImpactPilot
- Flowstead.ai
- Recruitsome
- StratoSync®
- EdgeClear
- Stepup®
- Polaris
(VZR® Labs - 11)
© Talk to me
Talk to Vedran. Not a sales team.
Tell me where your brand is and where AI should take it. I answer every message myself, usually within one working day.
(VZR® Labs - 12)
© Straight answers
Good questions.
Is this just SEO with a new name?
No. SEO optimises for a list of links. Brand MRI checks two things: whether AI can read, understand and recommend your brand, and whether your brand is ready for AI tools to create with - copy, images, decks, documents - without going off-brand. The website is one part. The brand system behind it is the bigger part.
What exactly does the scan check?
34 signals across seven layers: Access, Legibility, Identity, Clarity, Evidence, Signal and Brand OS. It reads your homepage and key inner pages, knocks as GPTBot and ClaudeBot, and tests your brand guidelines if you add them. The weighting is my own method, and it is strict on purpose: it measures a fully machine-ready brand, not basic website hygiene.
Why is my score lower than I expected?
Because most brands were built for human eyes only. A beautiful site can still have no machine-readable brand rules, no AI context for your team's tools and no proof machines can cite. Every point you lose is a specific, visible gap - and each one is fixable.
What happens to my brand guidelines file?
Nothing leaves your device. The file is analysed inside your browser. Only summary numbers are used for the score.
Can you guarantee ChatGPT will recommend us?
Nobody honestly can. Models change and buyers ask different questions. What I can do is remove every reason a machine has not to understand, trust and cite you, give your team AI tools that stay on-brand, and measure it. That is what the +20 promise covers.
Do I need a rebrand?
Usually not. Most brands start with Machine-Ready. I only recommend a rebuild when the scan and a conversation show that the positioning itself is the problem.
What do I get after requesting the full report?
I review your scan personally and send the full report within 2 working days: every finding with its fix, what AI assistants say about you today, your brand blueprint and which package fits, if any. No automated sales sequence.